I should have reported this on August 7th, however, I was kind of busy taking care a few things. But anyways, Best Buy opened a brand new store at Mall of America on August 7th at 6:00pm Central Time. The new store at MOA is the first to carry out the new identity and brand for Best Buy. The color scheme is the same, but the blue is a navy blue color. The ‘Tag’ symbol has been simplified with a more outlined look, and has 5 points instead of 6 points on the ‘Tag’. The font for Best Buy is one of the major things that makes the new Best Buy brand slick. The font looks like a relative of the NeoSans font family, but it has more pointier edges than NeoSans. The replicated logo above will give you a very close look of what the new logo looks like, but NOT the exact look.

I was looking at the “y” at the end of ‘Buy’, and the middle part of the “y” seemed weird, until I found out that it aligns with the rest of the bottom text. I wasn’t sure if NeoSans had the same “y” until today. I made a video report on the new Best Buy logo, which I haven’t uploaded it yet, before I discovered the NeoSans “y” was very similar to the Best Buy related font. So I will have to update that before uploading it.

The video report will show some pictures of the new Best Buy store at the Mall of America along with some video footage taken at MOA. I will also display a paper bag from the store which shows the real logo, and I do a review on it, along with talking about some of the people’s reactions to it. The video report ends on a cool note with video footage that I’ve been waiting to get for over 2 hours of waiting!

However, I am not entirely sure on when Best Buy will start to campaign their new identity and brand, since they still have their current logo on their website and on their commercials, but they might start changing that as soon as the MOA store is settled-in.

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